RAJAR: 77% of UK population tune in to digital radio every week
RAJAR: 77% of UK population tune in to digital radio every week:
RAJAR has announced 51.2 million adults or 87% of the adult (15+) UK population tuned in to their selected radio stations each week in the third quarter of 2026. The total
average number of weekly hours listened to radio for this Quarter is 1.034 billion hours. 77% of the population tune in to digital radio every week. In terms of reach, 45 million adults aged 15+ are now tuning in to radio via a digitally enabled platform (DAB, DTV, Website/App, or Smart Speaker) each week. In an average week, digital listening accounts for 790 million hours; DAB has a 56% share of digital listening hours, Smart speaker 24%. Website/Apps 16%, and DTV 3%.